While it may tempting to think that, aside from subtle differences in price and facilities, all hotels are fairly similar in their nature.
This is a huge misconception, however, as there are in fact various different categories of hotel and accommodation outlets accessible in the world today. Many of these are variations of the classic, independent hotel, while they are also part of a vibrant market that offers significant choice to travellers.
In this article, we will look at four of the main hotel categories and determine their core, target markets: –
#1 – Boutique Hotels
Usually located in trendy, metropolitan cities, boutique hotels are compact structures that cater to anywhere between 10 and 100 guests. They also placed a huge emphasis on interior design and service, as they look to cater to high-end customers and deliver a truly opulent travel experience.
Although they are not cheap, they offer incredible value to wealthy, young professionals thanks to their opulent décor and innovative features.
#2 – Concept Hotels
In many ways, concept hotels represent an extension of the premise that underpins boutique resorts. More specifically, they are usually small hotels that focus heavily on design, although they adhere to a tighter theme that runs throughout every aspect of the business (from the structure itself to the service that is delivered to guests).
Ice hotels, which have been conceived and built in cold-weather locations such as Canada, Finland and Sweden, provide a relevant case in point. Not only do they boast an incredibly creative and immersive theme, for example, but they have also managed to capture aspects of the natural environment that provide a truly unique experience for guests.
Targeted primarily at experienced travellers and adventurers, there is no finer way of spending your time in the world’s most remote and extreme locations.
#3 – Pop-up Hotels
Ice hotels may also be described as temporary resorts, as they are dependent on sub-zero temperatures and cannot be sustained all-year round. Interestingly, this type of impermanent structure represents a seminal trend in the hotel market, with pop-up establishments increasingly popular across the globe.
Although these are usually built for specific events and only intended to last for a finite period of time, they tend to be fun and interactive structures that appeal to recreational travellers who need somewhere to stay for the weekend.
#4 – Aparthotels
This is perhaps the most overlooked and understated type of hotel, despite the fact that it a clearly defined niche and target market. Usually centrally located and close to large, metropolitan airports, these locations combine the very best of hotels and apartments to create comfortable, long-term accommodation.
In this respect, they are ideal for business exponents who need to book extended stays
when travelling with work. It is also worth remembering that these outlets prioritise comfort and functionality over style, while many also offer self-catering accommodation in addition to fully serviced rooms.
There are more categories of course, but these are four of the most popular outside of chain hotels and established independents.